Amie Radiant Dawn Exfoliating Daily Wash Review

Amie Radiant Dawn Exfoliating Daily Wash
Amie; a London Based, teen focused skincare brand, describes their Radiant Dawn Exfoliating Daily Wash as a "gentle foaming gel wash with natural blueberry seeds to help unblock pores, lift away dead skin cells, dirt, and oil. Green apple and lemon extracts refine and tone skin, keeping oiliness at bay. Skin is left ultra-clean, soft, and shine-free". This exfoliating cleanser contains a generous 150ml (5.28 fl oz) and retails for just $7.99AUD at Priceline, or £4.95 at Waitrose in the UK. Amie sports the tagline "Naturally Kind", and claims that their cruelty free and vegan products are, on average, made of 95% natural ingredients. This cleanser was made in England.

Amie's pastel aesthetic suckered me in straight away when I was first exposed to the brand way back in May 2015, when I received a deluxe sample of their Morning Dew Moisturizer in an Ipsy Bag. The brand's soft color palette reminded me of another British beauty brand that I love - Pixi, and instantly endeared me. During a search for a cheap face wash, I was drawn to Radiant Dawn's spring green squeeze tube, which offers a few notes on the product on the front, and a full ingredient and additional, more detailed information on the back. While I do love a good squeeze tube, I can't say that Amie's is my favorite design - it's a bit flimsy, making it easy to squeeze out too much product without applying too much pressure to the tube. Consequently, I've lost a fair bit of the Radiant Dawn Exfoliating Daily Wash down the drain. This cleanser's packaging is recyclable.

The Radiant Dawn Exfoliating Daily Wash is a thin, light green gel with two types of granules suspended within it - small grains of blueberry seed powder, and the ever problematic polyethylene beads. This exfoliating face wash froths up into a heavy cloud of foam once it's in contact with water. The suds are thick and cushiony, so much so that I can't really feel either form of physical exfoliator while using Radiant Dawn. This cleanser's dense lather is easily rinsed away, leaving my skin feeling...terrible. Amie's Radiant Dawn Exfoliating Daily Wash completely strips my skin, leaving it feeling dry, tight, and ~squeaky~ clean in the worst, itchiest way. If the irritation and dryness caused by this supposedly skin loving cleanser weren't bad enough, it's also pretty ineffective for actual cleansing. While I suppose this cleanser could make do in the morning, it does next to nothing in the way of makeup removal - somehow it manages to suck every drop of sebum out of my skin without touching my sunscreen or foundation? I know that makes absolutely no sense. Speaking of senses, if you're going to use any of Amie's products, you gotta be ready for your olfactory senses to be assaulted with a pungent, green-floral perfumey fragrance that they include in abundance in their products. 

Radiant Dawn has a base of water, glycerin, and a handful of coconut derived cleansing agents. Tons of tiny polyethylene beads are blended into this cleanser - not only are they useless at exfoliating in my experience, they're also horrific for the environment and are being phased out here in Australia  Amie has since reached out to me and informed me that the exfoliating beads are not polyethylene and never have been (though Polyethylene is listed in the ingredient list below. An ingredient list is not available on the brand's website for cross reference.) Following these little exfoliating beads is a massive dose of fragrance, which is what I suspect to be the cause of how irritating this cleanser is for me. Following a few filler ingredients, you'll find apple extract, lemon extract, and blueberry seed powder. The rest of the formulation is uninteresting, being made up of vitamin e and common preservatives. 

Amie's Radiant Dawn Exfoliating Daily Wash wasn't a good pick for me. This exfoliating cleanser has been relegated to the shower, for when I forget to grab a superior product. Luckily, I'm almost out of this irritating (in more than one way) cleanser. I won't be repurchasing, and I advise you to spend your money elsewhere.


Ingredients:
Aqua, PEG-80 Sorbitan Laurate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Acrylates Copolymer, Polyethylene, Parfum, Polysorbate 20, PEG-7 Glyceryl Cocoate, PEG-18 Glyceryl Oleate/Cocoate, Pyrus Malus Fruit Extract, Citrus Medica Limonum Fruit Extract, Vaccinium Angustifolium Seed Powder, Mannitol, Cellulose, Tocopheryl Acetate, Hydroxypropyl Methylcellulose, Benzophenone-4, Sodium Hydroxide, Potassium Sorbate, Sodium Benzoate, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Disodium EDTA, CI 19140, CI 42090


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