Sydney IMATS 2014 - Haul and Photos

 Yesterday I was lucky enough to attend Sydney IMATS at Horden Pavilion. This year's IMATS was a huge improvement on last year's, there were nearly double the amount of vendors, speakers, and events in a much larger venue.

Dean and I arrived at Horden Pavilion around 8am and queued up for about half and hour. Admissions were efficient, and the line moved quickly. I'm not sure how many people were in attendance, I'd gauge about 2500 to have been there while I was, but there was still a massive line to get in when I left.


This year, there were 42 vendors selling at least 55 different brands. Vendors ranged from luxury brands like Hakuhodo, Professional brands like RCMA, Ben Nye, and Kryolan, Retailers like PM Studio, Major brands like MAC and Inglot, and niche brands like Sugarpill, Lime Crime, and Besame Cosmetics. 


Over the two day event there were twenty lectures and demonstrations from makeup artists and industry experts like Eve Pearl and Nicole Thompson.
 While everyone swarmed the MAC Pro booth, I quickly made my way to Sugarpill's booth. I got everything I wanted and the sales associates were awesome, but I can't say that I had a great experience at their booth. This is Sugarpills first year at IMATS, at least outside the US, and their sales girls were not prepared. Their card reader went down, and their associates were not familiar with Australian currency at all. Orders were getting mixed up left and right, due to mislabeling (I almost got an entirely wrong set of ChromaLusts). On top of that, they were massively understocked. They only brought ten pairs of each eyelash style with them! Needless to say, they sold out quick. 
 Doing some very selective brush shopping at the Royal&Langnickel booth. 
 As usual, Royal&Langnickel's booth was well organized and offered a MASSIVE selection of brushes for reasonable prices. That being said, I only picked up two things.
 Inglot was also much more organized than last year. I didn't place an order, but I did some swatching.
 Another newcomer to IMATS was Besame Cosmetics, a  vintage themed brand that specialises in lipsticks, cream rouge, and cake mascara. The sales associates were SO friendly. I only picked up one item, but I wanted so much more! Their booth was full of retro art, it was easily the cutest booth there! 
 I didn't actually visit the Lime Crime booth, as I didn't plan on picking anything up for myself. However, Dean picked up a gift for a friend there. He popped over before the hour-long line formed, so he had a fast and efficient visit. He said the sales associate was very friendly! By the time I got around to Lime Crime, it was absolutely swamped.
 IMATS wrist stamp. 
 From Crown Brush booth:
Makeup Brush Cleanser (125ml) - $10
Flawless Face Blender - $7
Two unnamed brushes - $2.50 each.
From Royal&Langnickel Booth:
S.I.L.K. PRO Small Stippler - $6
Twenty Compartment Leather Brush Roll - $10
 From Besame Cosmetics:
Brightening Violet Powder - $28
 From Sugarpill:
Sugarpill Pro Palette - $100 
ChromaLust Pigments in Tipsy, Darling, Royal Sugar, and Paper Doll - $12 Each
From Embryolisse Booth:
 Laite Creme Concentre - $25
Liate Creme Fluide Sample - Free
 From PM Studios Booth:
DuWop Eyeshadow Duo in Parasol and Lemongrass - $10/Each
From Bdellium Tools:
Pink Bambu 957 Precision Kabuki -$14
Pink Bambu 787 Duet Fiber Blending Brush - $6
Pink Bambu 783 Tapered Blending Brush - $6
 Studio 712 Wet/Dry Definer Brush - $5
Green Bambu 956 Slanted Precision Kabuki - $14
All up, I had a great time at IMATS this year - I enjoyed it even more than last year. I got everything I wanted, met some great people, and I only went over budget by $20! I look forward to bringing you reviews and swatches of everything I bought. 


Disclosure:
I paid for all products in this post, except for sample packets. I also paid for both Dean and my ticket to the event. 

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