EcoTools Naturally Beautiful Everyday Definition False Eyelash Review

 EcoTool's new line of Naturally Beautiful false lashes are touted as "sophisticated" and "earth friendly". EcoTools says that these falsies are "made from the same incredibly soft, cruelty free, synthetic materials as EcoTools iconic makeup brushes and are tapered to perfection for eyelashes that look beautiful and naturally you." EcoTools offers five styles of Naturally Beautiful lashes, I have Everyday Definition, which EcoTools says will "effortlessly amp up your daily eye look with natural definition". Each pair of EcoTools Naturally Beautiful lashes comes with one set of lashes, a small tube of lash glue, and a spoolie. The lash glue is latex, paraben, formaldehyde, and phthalate free. The lashes are made in Indonesia, the lash adhesive was made in South Korea. I bought these lashes at Ulta for around $6, which I believe is fairly average for lashes. I assume EcoTools lashes are available any retailer that sells EcoTools brushes, which are available at drugstores worldwide. EcoTools products are cruelty free.

 EcoTools Naturally Beautiful eyelashes have disturbing packaging. Did you ever imagine that there would be creepy lash packaging? The box is nice, its made of green cardboard and offers lots of information and tips for application. The lashes come affixed to a tray with a background with a closed eye design on it. It seems like you're peeling lashes off of a sleeping lady like some sort of bizarre cat burglar. This is a huge nope for me. If the eye design wasn't present I'd be much more pleased with the packaging, luckily it's removable. The lashes come in a tray with a lid, so storing them in a sanitary way is a cinch. The glue and spoolie are also housed in the tray.
 EcoTools Everyday Definition lashes are not for everyday wear, at least not for me. These lashes have a fairly, semi stiff black band that are hard to loosen up and fit to my eye shape. The thick lash band is actually a bonus though because it keeps the lashes sturdy, I've worn this set three times and they still seem to be in great condition. The style of this lash is pretty, they're longest in the middle and have some crisscrossing at the base to add the look of fullness. The lashes have a really nice curl to them. EcoTools Everyday Definition lashes are really long on me, they nearly touch my eye brows! I've considered trimming them down, but I'm afraid of wrecking them. Aside from some really dramatic length, these EcoTools lashes look pretty natural, they mesh really well with my real lashes. My only complain about these falsies is that they feel kinda heavy. I'm not sure if that's due to the thick band or if its because I'm not used to wearing fake lashes, or both. The weight of these lashes isn't enough to deter me from wearing them.
 I'm not really going to talk about the spoolie, but I do want to touch on the adhesive EcoTools includes with their Naturally Beautiful lashes. The glue looks white in the tube but applies to the lash band in a blue color, then dries down clear. This lash glue comes with a little spatula applicator that makes it easy to apply just enough glue to the band. This glue dries quickly and bonds well to the skin, keeping my lashes where they need to be . I actually feel like this eyelash adhesive is a little too effective, its almost impossible to remove, a little bit always sticks at the base of my lashes, staying there for more than a day sometimes. I guess overly effective glue is better than an adhesive that can't hold anything on.
EcoTools Naturally Beautiful Everyday Definition lashes are really nice. The packaging is wrong, but everything else about them is good. These falsies are sturdy, I think I can get a couple more uses from them. The style of these lashes is really pretty, though a bit too long for my taste and eye shape. The adhesive included with this set is surprisingly good! I'm no false lash aficionado, I can barely apply them, so this review may be entirely wrong (sorry if it is). I wouldn't repurchase the Everyday Definition style, but I'd try a differnt style in the future, maybe. I'm currently playing around with individual lashes, so we'll see. If a style of EcoTools Naturally Beautiful lashes catches your eye, get them, they're good! 



Lash Glue Ingredients:
Acrylates/Ethylhexyl Acrylate Copolymer, Water, Methylisothiazolinone, Methylchloroisothiazolinone. 


no. dean. stahp. 


12 comments

  1. Oh I was worried you applied these to my lashes and I forgot or something.

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    1. I can barely put lashes on myself, let alone you.

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  2. Im glad I'm not the only one who thought the sleeping lady packaging was creepy! lol

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  3. Looks lovely, I haven't seen this around yet but I will definitely check them out!
    That last picture is hilarious lol

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  4. They do look nice on you! And yeah...the packagings questionable lol but how many times can you wear these? I've always wondered...do you have to chip the glue off or something? I always stayed away from false lashes because I thought they were all one day wears :p

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    1. Thanks! I think with lashes like these you can wear them around 5 times. The glue will come off with oil based makeup removers, or it will peel off on its own. Most lashes can be worn at least two or three times, some claim to be wearable up to 12 times.

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  5. honestly I've never worn falsies but I'm intrigued and I think I'll try them for a formal event in the future. but longer in the middle seems like a weird shape, I think if like something flared at the outer edge better. thanks for reviewing, I hadn't heard anything at all about these yet!

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    1. This is the first pair of lashes that I've had success with. Longer in the middle is strange, I definitely agree. The only other person I've really heard mention the Naturally Beautiful lashes is Graveyardgirl.

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