Maybelline Great Lash Pop of Purple Mascara Review

 Maybelline released four limited edition colors of their classic Great Lash Mascara: Blink of Blue, Go Go Green, Pop of Purple, and Totally Teal. According to some sources these brightly colored mascaras were only supposed to be available in the month of August, but that's horribly inaccurate. I bought my tube in September and have seen fully stocked displays just a few days ago. Maybelline doesn't offer any info on the colored Great Lash line, so I'm just gonna pull some info from their website's page about the regular washable formula. Great Lash is supposedly America's favorite mascara, I'm pretty sure everyone has had at least one tube. Great Lash Curved was my go to for years. This mascara has a "lash doubling formula that glides on smoothly to build great looking lashes". That's really convenient considering this mascara also comes with a "lash building brush that makes it easy to get a full lash look without clumps or globs". Maybelline's Great Lash formula is hypoallergenic and safe for contact lense wearers. I bought my .43fl oz (12.7ml) tube of Great Lash in Pop of Purple (after much debate!) at Target. I paid just $3.44 with a coupon. I've seen these limited edition mascaras selling for between $3.80 and $5.20 in my area. Maybelline does test on animals, unfortunately. Maybelline makes no mention of where this mascara was made.
 Packaging for the special, limited edition line isn't too different from the classic square pink tube with green cap. The only real difference is a purple band around the bottom of the tube with the shade name on it. I'm not going into any more detail because we've all seen a tube of Great Lash. The brush is also something we're all familiar with. In my opinion the Great Lash brush is a fail, it's what keeps Great Lash from actually being great. This brush is practically a generic spooly, except even smaller. The brush is less than an inch long and pretty thin. The traditional bristles are short, close together and spiral around the wand. I hate spiraled wands like this because there's almost always big gaps that make separation impossible. This brush doesn't hold a lot of product on it though, which is great. Before I go on, I want to mention one thing that's never happened to me before. The stopped that cleans off the brush popped out of the tube. It was a complete and utter mess. So much product came out! I popped it back in but I fear it will happen again. At least I know I'm getting a super full tube. I'm not going to count this against the product though, because this was probably a total fluke, not a design flaw.
 The color of Pop of Purple is a dull, greyed purple that's much darker than it looks on the brush. This mascara is fairly pigmented but unfortunately the color is nearly undetectable on the lashes. Do I literally get a Pop of Purple? No. Not at all. Pop of Purple looks like a plain old black mascara, or more honestly, a dark dull grey. No matter my application method, the colro does not show up. I've tried it on bare lashes, over a white primer, over black mascara. No it doesn't even show a little, except on the very tips of the bottom lashes. I've even tried to enhance the color with purple eyeshadow and eyeliner to no avail. So much disappointment.
 [look it's purple on my bottom lashes, a little]
Ok so Pop of Purple isn't very purple, but is it a good mascara? Heck no at all! Why did I used to like this stuff? Yeah, it doesn't clump as promised but it doesn't really do anything either. I get zero added length, no separation and just a tad of volume. This mascara actually straightens my lashes a lot. Not cute. Even worse, Great Lash Pop of Purple flakes, a lot. The flakes get in my eyes and irritate them. It also smudges on my glasses and is really hard to clean off. This mascara is rage inducing. 
Maybelline is probably going to start doing away with this limited edition line. Don't feel bad if you didn't grab one, you're not missing out. I haven't heard much good about it, no matter what the color. I'm probably just going to toss my tube of Great Lash Pop of Purple after this post goes up. I only recommend this mascara if you already really like the Great Lash formula and have light lashes, otherwise you're wasting your money.

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6 comments

  1. Thank god I saw this. I was thinking of getting the purple one soon to add a pop of color for lazy makeup days. thanks for saving ne the money!

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    1. Glad I could save you a couple bucks to spend on something better =D

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  2. I have been seeing these mascara's everywhere... I am having second thoughts about purchasing them now!

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    1. I suggest skipping the line as a whole, I haven't seen any positive reviews from reliable blogs.

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  3. This mascara is bad and it should feel bad.

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  4. I have never liked this line. I think it's best for those with sparse lashes. I can't believe it's the most famous mascara...the regular one I mean.

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