NYC City Curls Mascara Review

 NYC (New York Color) City Curls Mascara is this budget brand's curling mascara option. City Curls promises to give you up to 60% lift with dramatic curl. This mascara does not offer a waterproof version, and is only available in one color; Extreme Black. This mascara is ophthalmologist tested and safe for contact lens wearers. NYC products are not tested on animals. This particular product was made in the UK. I purchased my .27fl oz tube at Rite Aid for $2.99

 I was attracted to this mascara by it's cute name, and kinda cute packaging. The tube is slender and made of fuchsia plastic. The tube features City Curls written in silver cursive, as well as "NYC" written in silver, interlocked square letters. The tube is kinda cute, and pretty girly. I like the design n'at, and the size is perfect, it doesn't take up too much space in my precious mascara drawer.
I'm not a fan of this mascara's brush. City Curls' "curved brush evenly coats lashes for up to 20% wider eye look". What? NYC can you even grammar? NYC also claims that this brush will "take your lashes from natural to naughty in one clean sweep." The brush is curved and made of traditional bristles, which get shorter as the brush tapers. The bristles are way too close together on the thinner portion on the brush, especially on the tip of the brush. Hello clumps. The brush comes out loaded with product. Because of the clumping, this brush doesn't coat lashes evenly at all. I don't know if NYC knows that naughty and clumpy aren't synonyms. They don't seem to have passed English class, so they may be genuinely confused. Either way, this brush isn't good at all. 
 Because of the clumpage, this mascara is a pain to apply. The tip of the brush tends to poke and leave marks on my eyelids. I also have to wipe the brush with a kleenex before application. The curved shape makes it hard to wiggle through the lashes. It makes it even harder to make full, complete sweeps. Instead you end up doing awkward half sweeps. Awkwardness never wins any points when it comes to mascara application. This  isn't my first curved brush mascara, so it's not like I don't know what to do with a curved brush. In fact I prefer them. My favorite mascara for like 3 or 4 years was Great Lash Curved. I've never had such weird application issues before though.
 I never apply more than one coat of this mascara. It'd be far too clumpy. The color really is "extreme black". It's very dark, which is a great bonus. However the rest of the results are pretty poor. NYC lays down several claims, such as 70% more lift, 60% curlier, 20% wider eyes, etc. NO. Just no. The formula of this mascara is thick, heavy, and dry, leaving your lashes crunchy, clumpy, weighed down, and straight. Not curled. That is the opposite of what it is supposed to do. NYC also claims that this mascara's formula contains Vitamin E and panthenol to strengthen your lashes and keep them supple. I have my doubts, considering how hard and crispy City Curls makes your lashes. I see healthy oils and such in the ingredients, but this can't possible be a healthy mascara.
NYC says the formula is also flake and smudge proof. Once again, no. This mascara wears very poorly. It flakes off completely within 3 or 4 hours. But really, it doesn't smudge. That doesn't make up for the incredibly bad flaking though. The packaging claims that City Curls is safe for those with sensitive eyes, and it doesn't irritate my eyes, but it does make my lashes very, very itchy and uncomfortable.

I'm sorry if it seems like I'm just straight up hatin' on NYC's City Curls mascara, but it just doesn't work for me at all. It clumps and gives the opposite effect that it promises. Don't worry though, the clumps will flake off after a while, and then the rest of the mascara will follow shortly afterwards. I've never tried any of NYC's mascaras before and I'm not sure if I'm willing to try another one. I advise you to skip City Curls, don't let the cute name draw you in. It's just not a good mascara. City Curls has made me nervous about trying mascaras from other super budget brands like Wet n Wild and ELF. I really don't like this product, and will likely toss it out right away.

Water, Paraffin, Glyceryl Stearate, Caranuba Wax, PVP, Beeswax, C18-36 Acid Trigylceride, Propylene Glycol, Polysorbate 20, Stearic Acid, Acrylates Copolymer, Panthenol, Caprylyl Glycol, Hydroxyethylcellulose, Tocopheryl Acetate, Talc, Sodium Hydroxide, Ascorbyl Glucoside, Calcium Alumium Borosillicate, Cotton Powder, Hydrolyzed Wool, Silk Powder, Retinyl Palmitate, Trimethylol, Hexyllactone Crosspolymer, Acrylates/Carbamate Copolymer, Hydrogenated Vegetable Oil, Silica, Glycerin, Hydrogenated Olive Oil, Olive Oil, Ethylene Methacrylates Copolymer, Collagen, Apricot Kernel Oil, Collodial Gold, Saccharomyces/Platinum Ferment, Saccharomyces Silver Ferment, Ceramide 2, Hydrolyzed Keratin, Olive Oil Unsaponafiables, Sodium Sulfate, Isopropyl Titanium Triisostearate, Phalaenopsis Lobbi Extract, Potassium Sorbate, Phenoxyethanol, Bambusa Arundinacea Leaf Extract, Sodium Benozate, Tocopherol Chlorphenesin, Sorbic Acid,

May Contain:
Carmine, Chromium Hydroxide Green, Chromium Oxide Green, D&C Black, Ferric Ferrocyanide, Iron Oxides, Mica, Titanium Dioxide, Ultramarines

The awkward moment when the ingredient list is so unnecessarily long that it took me longer to type it than my review. 


  1. Ok, Dean consistently posts comments on you articles (and it looks like he reads them). This man deserves a "Best Boyfriend Ever" award!

  2. I don't know about BEST boyfriend. He could be Max Talbot or something.