This shampoo comes in a clear bottle with a pour spout. A violet label wraps around the bottle - yellow lettering spells out the Shea Moisture logo and product name on the front of the label; a description and ingredient can be found on the back. This shampoo's packaging is recyclable.
Shea Moisture's Superfruit Complex 10-in-1 Renewal System Shampoo is a thin, beige liquid. This is the most watery shampoo I have ever come across - honestly its difficult to use because it's just so fluid. Not only that, but I also need to use a ton of this shampoo per wash - about a palm full of product for my long, thick hair. Being a sulfate-free shampoo, the Shea Moisture Superfruit Complex 10-in-1 Renewal System Shampoo produces very little lather, but the suds it does create are easily rinsed out. This shampoo has a soft, natural berry scent.
Unfortunately, this shampoo does nothing for me and my normal, henna colored hair. After my hair has dried, it feels silky and clean to the touch, and it looks healthy and shiny, but quite flat. Within jut a few hours, my hair is greasy, and looks completely unwashed without a healthy dose of dry shampoo. While testing this shampoo, I've had to wash my hair pretty much every day - for reference, I usually wash my hair only two or three times a week. The frequent washing hasn't been kind to my hair, it's been more prone to tangling and a little drier than usual - I don't think it has anything to do with this shampoo's formula or ingredients; my hair just isn't used to this kind of treatment.
Shea Moisture's Superfruit Complex 10-in-1 Renewal System Shampoo is not for me - actually I don't think it's for most people. This sulfate free shampoo is too gentle to sufficiently cleanse my hair. The somewhat moisturizing formula may benefit those with dry hair, but if you have normal to oily hair you'll need a more effective product.
Water, Decyl Glucoside, Sodium Lauroyl Lactylate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Panthenol, Biotin, Butyrospermum Parkii (Shea) Butter*, Fragrance (Essential Oil Blend), Sclerocarya Birrea Seed Oil, Aloe Barbadensis Leaf Juice, Rubus Idaeus (Raspberry) Fruit Extract, Lycium Barbarum Fruit Extract, Euterpe Oleracea Fruit Extract, Psidium Guajava Fruit Extract, Hydrolyzed Rice Protein, Stearamide AMP, Glycerin (Vegetable), Caprylhydroxamic Acid, Caprylyl Glycol, Citric Acid, Sodium Citrate, Ipomoea Batatas Extract, Cinnamidopropyltrimonium Chloride *Certified Organic Ingredient