Urban Decay's Primer Potions are "the most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience it's powers (plus how smoothly it glides on - an added bonus) you'll never want to be without it." Today I'm reviewing Eden the matte version of this iconic eye primer. Urban Decay's Primer Potions come in two sizes - Full Size (11ml/$20) and Travel Size (7ml/$9). Urban Decay is cruelty free, though their parent company, L'Oreal, is not. This eyeshadow primer was made in America.
Original and Sin Primer Potions, it drags onto the eyelid and resists blending. This primer is quite matte in finish, but that doesn't seem to affect how eyeshadows apply or blend over it. Like any good eye primer, Urban Decay's Eden Primer Potion helps boost color payoff of any powder shadow applied over it, easily doubling pigmentation. Unfortunately, that's where Eden stops being good. I thought this primer's matte finish and dry texture would mean extra oil control and prolonged wear, but really I've only seen increased creasing. Even eyeshadows with normally well behaved formulas start to collect in my crease after six or seven hours when I wear them over Eden.
[Left; No Primer. Right: Over Eden Primer]
Urban Decay's Eden Primer Potion was pretty unimpressive for me. I like the idea of a matte eyeshadow primer, but it proved to be difficult to work with and ineffective for keeping my eyeshadows in place all day. I much prefer Urban Decay's Original Primer Potion, which is awesome and totally worth twenty bucks. But it instead of Eden.
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate