Urban Decay's Lush Lash Mascara will "indulge your lashes with the hardest working mascara on the planet. Our unique formula delivers instant length and volume and allows them to grow LONGER!". This mascara is supposedly infused with a growth serum which conditions the lashes with nourishing ingredients like panthenol and peptides. Urban Decay suggests using this mascara in conjunction with their Lush Lash Serum. I got a sample of this mascara as a gift with purchase at Ulta. The full size tube retails for $20. This mascara is vegan. Urban Decay is a cruelty free brand, but they were recently acquired by L'Oreal, a brand known for testing on animals. This mascara was made in Canada. Urban Decay products can be bought on the brand's website, at Sephora and Ulta, and I believe select department stores as well.
Lush Lash has an interesting brush. The rubber brush is average in length and comes to a rounded point. This brush has short, evenly spaced bristles that really grab the lashes well. The brush is widest at the bottom, nips in at the middle, and rounds off again towards the top. The bristles are the shortest where the brush curves inwards. I'm not entirely sure of Urban Decay's thoughts when they were designing this brush, the taped middle section of the brush doesn't really make sense to me. All that being said, the brush isn't bad, it's easy to work with and good at separating the lashes.
I feel a little disappointed by Urban Decay's Lush Lash. With a name like that I thought I was going to get big, thick lashes (I guess that's what Big Fatty is for), but instead I just get a nice amount of length, nothing amazing. My question is, where does that length go? The flakeless disappearance of my mascara is worthy of a spot on Unsolved Mysteries. I don't really have anything to say for the effectiveness of the serum in this mascara; I haven't noticed a difference in my lashes and I doubt I would if I used the entire tube. I think you'd need to use only this mascara for a few months to really see results and I'm not capable of that kind of cosmetic commitment. If you can devote your lashes to on mascara for the sake of growing your lashes, try Lush Lash, but otherwise, there are better mascaras to try. I wouldn't repurchase.
Aqua (Water), Copernicia Cerifera (Carnauba) Wax (Cera Carnuba/Cire de Carnauba), Polyisobutene, Stearic Acid, Glyceryl Stearate, Silica, Palmitic Acid, Acylates Copolymer, Aminomethyl Propanediol, Moringa Pterygosperma Seed Extract, Yeast Extract, Glycerin, Tocopheryl Acetate, Panthenol, Lauroyl Lysine, Calcium Aluminum Borosilicate, Hydroxyethylcellulose, Myristoyl Pentapeptide-17, PVP, Cetyl Alcohol, Polycarbamyl Polyglycol Ester, Methyl Pyrrolidone, Caprylyl Glycol, Phenoxyethanol. May Contain: CI 77499 (Iron Oxides)